When does it premiere on Disney+?

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When does it premiere on Disney+?


    When it premieres Doc Strange 2 on Disney+? Doctor Strange in the Multiverse of Madness will premiere on Disney+ after passing the 60-day theatrical screening window that Marvel is applying to its films. There is no approximate date yet since with Shang-Chi: The Legend of the Ten Rings extended that window to 69 days and in the case of Eternals it did stick to 60 days. DDoctor Strange in the Multiverse of Madness will arrive at Disney without a doubt before Spider-Man: No Way Home, which depends on Sony and not on Disney, and for which there is no release date on the digital platform. Tom Holland’s film is available to rent or buy from March 15 through Amazon Prime Video, Apple TV, Google Play, Microsoft Store and Rakuten TV. And no, there is no simultaneous release in theaters and Disney + of Doc Strange 2. Although black widow was released simultaneously in theaters and Disney + with premium access, Shang-Chi: The Legend of the Ten Rings Y Eternals, already available on the digital platform, were released exclusively in theaters. In the case of Simu Liu’s film, the idea was to stay in theaters only for 45 days before being released on the streaming platform. In the end, instead of 45 days, Marvel Studios chose to postpone the premiere on the digital platform to November 12, 69 days later to link it to the second anniversary of the platform.

    Marvel Studios

    Disney announced that both Eternals like the rest of the Marvel movies, they would be released exclusively in theaters and there would be no 45-day window. His arrival on digital platforms would follow, he said, his usual course. In the end Marvel and Disney announced that Eternals it would premiere on Disney+ 60 days later. Disney first analyzed the evolution of the box office and the result of the premiere of Shang Chi on Disney+. Shang Chi it took only two months to reach the digital platform. Eternals followed the same release pattern at 60 days. The box office, quite similar to that of Shang Chi, always pointed in this direction.

    This answer has to do with the lockers of black widow and of Shang Chi, obviously. Disney has been experimenting, trying to reach all channels and keep all stakeholders happy. The best proof that they did not know which was the best option is that the Disney movie Jungle Cruisewhich has absolutely nothing to do with the MCU, which is supposed to have all the ingredients of a summer blockbuster capable of powerfully attracting the attention of consumers who, in principle, are returning to theaters, was also released simultaneously in theaters and on the Disney + streaming platform with the same model as black widow. This means that the model that has been followed with the movies Mulan, Stripe Y black widow It shouldn’t have gone so bad in the context of the current social and economic situation, although the income that these films have obtained on the streaming platform has not transpired. But the fact that it returns to the traditional model after the good performance at the box office of Shang Chi is that the income on the digital platform in the form of Premium Access still leaves something to be desired. If to this is added that, at least for now, part of the public is returning to theaters, it is clear that we are not going to see the hybrid model again.

    Disney has tested three models to release their movies. On the one hand, the simultaneous release of black widowthe option to release only through its digital platform, as happened with hamilton Y Soul in 2020, and as also happened this past summer with Luca from Pixar, and the exclusive theatrical window of 45-60 days. And the question in each case was: how many viewers do they give up if they limit themselves to the digital platform? In other words: is only the digital release profitable for that particular film? In the case of black widow, which premiered in the midst of the vaccination process in practically all countries, it was clear that they could not risk exclusively with a theatrical exhibition. Not only in the US domestic market, but also abroad. In the five months that separate black widow from Eternals the logical thing was to think that there would be a change in the behavior of the spectators, as it was.

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