During the first edition of Conversations, a conference that will be held annually and is aimed at companies, Meta announced two important developments related to its application whatsapp business: the opening of the service to companies of any size through its cloud-based API, and the launch of a paid Premium version.
“The best business experiences reach people where they are. More than a billion users already connect with a business account through our messaging services every week. These users reach out to ask for help, to find products and services, or to buy anything from high-value items to everyday products. And today, I am pleased to announce that we are opening WhatsApp to any business of any size around the world with the WhatsApp Cloud API.”, said the CEO of Meta, Mark Zuckerberg during his participation in Conversations.
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“we are opening WhatsApp Cloud API for developers of all businesses. It will be available not only for small companies but even for the largest ones. Everything running on the Meta cloud”, said Matt Idema, vice president of business messaging at Meta, in a talk with specialized press to which he had access Trade.
Being the same company that takes care of cloud hosting, it will only take developers a few minutes to build on top of it. WhatsApp to personalize the user interaction experience and increase the speed of response for customers. WhatsApp Cloud API is available from today.
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What will be allowed with this opening? In addition to eliminating server costs, it will give you instant access to new features. “whatsapp business it can become an important tool for your business, first, if you are growing. How? You will use it to respond to your clients, since you cannot continue serving them only by phone. But if you need to add a piece of software to make a leap in your ability to respond to your customers’ questions, it’s time to use the API to integrate it with the tools you want to use.”, says the vice president of business messaging at Meta.
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The other great novelty is the premium version for whatsapp businesswhich will be made available in the coming months. “Among its novelties will be the possibility of creating a personalized URL with the name of the company and having up to 10 devices connected to a single WhatsApp Business account”, detailed Idema.
