The challenge of maintaining competitiveness, upskilling and reskilling, the opportunity

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The challenge of maintaining competitiveness, upskilling and reskilling, the opportunity

The globalized economy of the current digital age lives under a reality of constant change. Situations such as the pandemic and all the effects that it has entailed or the war between Russia and Ukraine, which has generated a rise in prices on a global scale, are some situations that exemplify the changing nature of current markets.

This scenario is forcing companies to make and remake new transformation plans in an accelerated manner, to maintain their competitiveness, whose speed is often greater than the speed of transformation of the teams themselves.

In this context, companies face having to move successfully in three situations:

Firstly, causing a cultural change with enthusiasm in the teams, which leads them to normalize the continuous updating of knowledge and skills as a mechanism to preserve their employability. Ignacio Quintanilla, author of the book and Podcast of three minutes enough and CEO of Eskeel, through different international conferences and publications, has been coining the term “transformatize” as an urgent call for a change of attitude in today’s professionals.

Second, it is necessary to propose training tools within training programs. improvement Y retraining that offer adequate training solutions to enable their collaborators to renew their knowledge and skills that, in most cases, have been overtaken by the transformation in people’s uses and customs, given the new digital solutions that are changing the lifestyles.

Third, we must attract and retain up-to-date talent, which has become one of the scarcest assets in any company’s strategy. For this, the economic salary and the emotional salary will continue to be important, but other characteristics are appearing, such as the possibility of work onlineremuneration for results and not for time spent or the possibility of having tools to keep up-to-date, which professionals increasingly value more.

The importance of these training programs for companies

The improvement and the retraining These are training programs designed precisely to develop new skills in employees, update existing ones or adapt them to the new tasks and functions required by these changing market circumstances.. Through the improvementemployees can acquire new skills in their job functions or tasks, while the retraining It allows developing the skills of an employee to adapt to a new job.

These updates are extremely important for companies because they allow them to maintain their competitive level in the face of constant and unpredictable variations in the market, while at the same time contributing to the attraction and retention of talent.

Numerous universities, business schools, consultancies and edtechs They offer different services for it. From face-to-face programs in company going through training online synchronous, to short pre-designed refresher courses just a click away.

the spanish company Eskeel bet on programs online multiformat, asynchronous and synchronous, which are custom designed for each need and configured with different courses based on the vision of “customer needs.

The method “skeleton“, explains its general director, it begins with the exploration to understand the true need, then goes through the selection to choose the courses that will make up the program, ensures the continuity of knowledge in the company and defines the indicators with which it will be measured. success as well as the useful life of knowledge.In addition, he indicates, his programs always consider that there is a balance between technical and human skills, given that human skills are not automatable and, therefore, build a better barrier against competition.

The multi-format concept refers to being able to count on the materials, both in videos and in e-books and audiobooks, as well as taking advantage of gamification solutions to reinforce the knowledge acquired. This multi-format option makes it easier for the collaborator to choose what best suits them. And, when they are asynchronous, you can also choose the schedule to your liking.

Optimal tools for these programs in business school

An organization that does not have programs of improvement Y retraining is doomed to failure given the changing world, says Quintanilla. He explains that the activities of a certain role or workplace in companies are not fully automatable, which leads to distributing the activities of the same role between the automation and the collaborator. This generates that the functions facing the collaborator are continuously changing and, therefore, the need for continuous training arises. Companies immersed in transformation plans have an obligation to transform teams. If you have a transformation plan, you have to have a improvement Y retraining to do match with the same. Otherwise, people will no longer be able to fulfill the role that the company expects.

The programs of improvement Y retraining they have to be training plans aligned with the strategic objectives of the companies, becoming one of the arms of the director of transformation with the same weight as technological development, and not loose and unconnected courses whose only indicator for the company is the hours of training per employee.


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