Stan Lee’s image rights land on Marvel after a deal that will see the late publisher return to the big screen

Stan Lee's image rights land on Marvel after a deal that will see the late publisher return to the big screen

Stan Lee is a prominent figure within Marvel Comics. The legendary editor is responsible for creating or co-creating some of the House of Ideas’ most iconic characters. His death in 2018 was a blow to the entertainment industry.

In the face of Marvel Studios, in addition, it marked the end of the iconic cameos that Stan Lee made in the films of the Marvel Cinematic Universe. The last time she was seen was in Avengers Endgame.

At the time, Marvel explained that it would not be about forcing Stan Lee’s cameos in his films after the editor’s death, but things may have changed.

According to Comicbook, Genius Brand and POW! Entertainment They have closed an agreement with Marvel to exclusively transfer the image rights of Stan Lee for the next 20 years.

The agreement contemplates appearances in movies or seriesas well as references and presence in products of merchandising and in the different facilities of Disney theme parks, water parks and cruise lines.

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Marvel can have the image of Stan Lee from archive images preserved, voice recordings, your name and your signature. You can also use doubles to reproduce the image of Stan Lee.

This implies that, from this moment, the possibility of a return of Stan Lee to the Marvel movies remains open, as a tribute, or resuming the dynamics of the cameos of the old Marvel editor.

In times when deceased or young versions of characters can be digitally recreated, as Star Wars has shown, a range of possibilities opens up to Marvel. It remains to be seen, of course, whether it will be used sparingly or wildly.

Stan Lee made his first live-action Marvelite cameo in The Trial of the Incredible Hulk, back in 1989. However, it would be X-Men, in 2000, when the tradition of appearing in almost all the movies of the House of Ideas.

Do you think that, with this closed agreement, Marvel will exploit the image of Stan Lee in the UCM? What do you think will have been the economic conditions of the agreement?


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