habitissimo bets on digitization to deal with the problem of generational change


The reform, with a growing weight in the construction sector

Intercompany Drafting05/19/2022

As a result of the data revealed by the last Active Population Survey (EPA) in April, habitissimo experts point to digitization as a tool to guarantee the adaptation of the sector and the generational change of the profession, which currently has 66% of workers between 40 and 60 years old.

The experts at habitissimo, a reference in home renovations, consider that the lack of generational change is one of the problems facing the sector in the coming years, a situation for which digitization is presented as a key tool and as a guarantee. of evolution

The field of reform is one of the preferred options to undertake in our country. Currently, it brings together 36% of the total self-employed in the entire construction sector, according to data from the digital platform for home improvement, habitissimo.

Specifically, according to the data from the Annual Report on Refurbishment in Spain 2021 prepared by habitissimo, of the different activities encompassed in the construction sector, refurbishment is the major chosen by its professionals (with 36%), followed by traditional trades (plumbing, carpentry, glasswork) that represent 19% of the total self-employed, and technical professions that represent 13%. The self-employed whose activity is related to installation represent 12%, while 10% affirm that their main activity is home maintenance, and finally 9% declare that they are dedicated to construction.

These data are in line with the figures shown by the latest Active Population Survey (EPA) for the month of April, which, with 3,332,636 million self-employed at the state level, has grown by 1.2% year-on-year and that, in the specific case of the construction sector, registered 401,049 professionals and a year-on-year growth of 1.5%. On average so far this year, the self-employed in the construction sector represent 1.9% more than in 2021. These data confirm the good muscle of the construction sector and, specifically, of the reform, an activity that is falling. time with more prominence in the productive fabric, they explain from habitissimo.

In relation to the seniority of the self-employed in the sector in their professional activities, although 55% have spent more than five years developing their profession in the sector, 15% have only spent between one and three years and 6% between six months. and one year. However, even more striking is the percentage of self-employed who have found a safe haven in the reform, since 10% have been in the sector for less than three months.

In this sense, the average age of the self-employed who carry out their activity in the construction sector is also significant, where 34% are between 50 and 59 years old and 32% between 40 and 49 years old. On the other hand, the younger generations have less representation, with 6% of workers between 30 and 34 years old and 4% between 25 and 29 years old. The data on employability and the increase in the number of workers reflect the good health of the sector which, however, has pending issues, underline from habitissimo.

Digitization and generational change

Despite the international economic situation and the crisis in the costs and transfer of materials, this economic situation also brings with it a commitment to green energy and rehabilitation that will lead to the consolidation of an already incipient trend in terms of renovation and renovation. technological innovation. And the thing is, aid from European Next Generation funds for the energy rehabilitation of buildings is already a reality and, according to experts, in Spain it will be necessary to hire more than 700,000 additional workers to carry out said aid. For the sector, this is a growth opportunity to build a sector based on the professionalism and specialization of professionals, where digitization will be a key factor.

In line with the average age of the sector, digitization data is also below the general figures for digital penetration in society. Thus, although for 94% of the professionals in the sector, the Internet is already a key tool for their work, only 47% have their own website, data that contrasts with the habits of users, who increasingly use more the network to seek inspiration and professionals from the reform sector. Digitization is an opportunity for the sector and also for the youngest who are looking for a profession, as they can find guarantees of development and growth and provide a native knowledge of digital, the experts conclude.

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