COMPANY / Publimarketing Online explains the advantages of programmatic buying

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Publimarketing Online explica cuáles son las ventajas de la compra programática - 1, Foto 1

Digital marketing strategies, today, have replaced the traditional use of billboards and TV commercials, as people spend more time in front of the screen of their mobile phones and computers than doing other activities such as watching TV.

According to Hootsuite’s Global State of Digital 2021 study, the average user spends at least 145 minutes a day checking their phone.

Among the most used tools to attract more audiences is programmatic buying, which is an automated way of reaching potential customers while they browse the internet. Companies such as Publimarketing Online are dedicated to applying such programming in the advertising campaigns of any business.

Programmatic buying and its advantages

Programmatic buying consists of using technologies that allow the acquisition of advertising space in various digital media, such as pop-ups, banners and the like, to be automated. This process is carried out using algorithms such as Big Data, cookies or Machine Learning, among others. In order to do it efficiently, agents and experts are in charge of combining different variables in order to obtain strategic sites where advertising is displayed.

Among the advantages of this strategy, it stands out that its segmentation is precise, since the algorithms look for strategic places to reach a specific audience. Likewise, it allows you to reach recognized web pages and portals by investing little money. On average, it could be said that to reach at least 1,000 potential customers, only one euro is invested.

How to use programmatic buying in a business?

To get the most out of programmatic buying it is necessary to be quite clear about the service or product that will be advertised. On the other hand, it is advisable to use this technique at specific times. For example, to promote a new exclusive product or when sales are slowing down a bit and you want to attract more audience.

Inexperienced clients prefer to go to digital marketing agencies such as Publimarketing Online, since they have different specialized software and experts in the area that guarantee optimal results. The process also reduces the time invested, since the client only needs to give them a briefing with all the information about the campaign and the brand’s audience.

In addition, if the company needs help in collecting this information or with the creation of the campaign, the agency can offer its services and devise an action plan from scratch.

Digital marketing offers a valuable number of solutions to current problems and situations. The team of Publimarketing Online professionals, with years of experience in the area of ​​advertising, in addition to being experts in programmatic buying, also dominate other digital marketing techniques such as SEO positioning, advertising on Google, page design web, the creation of Facebook and Instagram Ads and much more.

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