COMPANY / Heinz will develop the first recyclable paper ketchup bottle together with pulpex

Heinz desarrollará la primera botella de kétchup de papel reciclable junto a pulpex - 1, Foto 1

This ambitious step forward aligns with Heinz’s goal of making all its packaging recyclable, reusable or compostable globally by 2025.

Pulpex’s current data indicates that the carbon footprint of its bottles is substantially less than that of glass and plastic.

Heinz, the reference brand in flavor and variety of table sauces, announces its collaboration with Pulpex, an innovative company in paper packaging, to develop a renewable and recyclable paper bottle, made from 100% sustainably sourced wood pulp . Thus, innovating its iconic ketchup bottle, Heinz becomes the first sauce brand to test the potential of sustainable paper packaging for its range of world-renowned condiments.

This collaboration represents a great progress for Heinz in its journey to reduce its environmental footprint. In fact, this ambitious step forward is in line with the company’s goal of making all its packaging recyclable, reusable or compostable worldwide by 2025. This collaboration will also help Heinz achieve zero net emission of greenhouse gases by 2050. And in this context, Heinz and Pulpex are currently developing a prototype to test how the cutting-edge innovation could be used in Heinz tomato ketchup bottles and other packaging formats in the coming years.

Additionally, Pulpex’s current data indicates that the carbon footprint of its bottles is substantially less than that of glass and plastic. These new packages are also expected to be easily and widely recyclable in paper waste bins. This collaboration joins other sustainable projects of the company, such as the iconic glass bottle and the recyclable plastic bottle, among others.

“The development of this new packaging, created from recyclable paper, shows that Heinz is still committed to offering its consumers the best products with the best possible packaging for a sustainable future,” says Elisenda Picola, Marketing Director of Heinz Spain.

For his part, Scott Winston, CEO of Pulpex, comments: “We are delighted to be working with Heinz to bring our proprietary packaging technology to such a recognized brand in the food industry. We are excited about the potential of this collaboration. We believe that The projection of paper-based packaging is huge globally, and global companies like Heinz adopting this type of innovative technology is good news not only for consumers, but also for the planet.”

The next step in this collaboration will consist of testing the prototype to assess its performance, before testing it with consumers and definitively launching the bottle on the market.

About Heinz

Every year 650 million units of the brand’s most emblematic product are sold worldwide: Heinz Tomato Ketchup. It is enjoyed by all kinds of people and can be found everywhere from roadside cafes to Michelin star restaurants.

When he created his company, Henry John Heinz did not know that 150 years later it would be one of the largest food brands in the world, selling more than 5,700 products in 200 countries. What we are sure of is that he would be very proud of the company he has become, in which quality and innovation have always remained at the center of the company’s strategy.

About Pulpex

Pulpex Limited is a sustainable packaging technology company offering the first patented, customizable, single-mould paper bottle made from responsibly sourced, FSC-certified wood pulp. Pulpex Ltd is a collaboration between the Pilot Lite Group and Diageo PLC. Pilot Lite is a pioneer and international leader in business management that invests directly in the intellectual property of companies and turns them into independent income-generating businesses. Diageo is a world leader in the spirits industry, with an extraordinary collection of brands sold in more than 180 countries around the world.


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