Avatar 2 is Disney’s spearhead to encourage people to return to 3D movies “for the experience”

Avatar 2 is Disney's spearhead to encourage people to return to 3D movies

Avatar: The Sense of Water has officially started its promotional run. Yes, it is half a year before it is released in cinemas, but a film of these characteristics needs a very different promotion.

The sequel to the movie james cameron released in 2009 showed its first trailer on the internet last week. The spectators of Doctor Strange in the multiverse of madness had the opportunity to see it in the theater a few days before, almost all of them.

Like the original film, Avatar: The Sense of Water will be an important technical display that seeks to overwhelm the sensations of the spectators in those theaters with the capacity to get all the juice out of the film.

Avatar was a revolution for movies produced especially to be seen in 3D. For a few years, the film helped many feature films to be made in this style to stimulate the senses of the viewers.

In the case of the sequel, the underwater imaging technology required by James Cameron was not developed in the early 2010s. The filmmaker had to wait until his requirements were met for filming to begin.

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With the arrival of Avatar: Sense of Water still a long way off, but already on the horizon, Disney is already beginning to talk of hopes that the film will bring people back to theaters “for the experience” and help revive the passion for 3D movies.

In an interview with The Hollywood Reporter, tony chambersDisney’s global distribution chief, has emphasized the importance that Cameron’s film can have in many respects, especially in reviving 3D cinema.

At a time when people are used to watching content at home, anything that encourages them to go to theaters is a good thing for us and the industry as a whole.

It’s about the experience. If done right, people will come out again. The message will not be to see Avatar 2 in 3D, but to see it for the experience“.

Whether you’re looking for experience, exploring new Pandora lands, or skipping holiday shopping, Avatar: A Sense of Water will be released in theaters on December 16, 2022.


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